Entrepreneurship in the Global Environment

Question: Describe about SWOT analysis and business strategy. Answer: SWOT analysis: Strength Opportunity The team of Odyssey charter has 30 years of yachting experiences. Hence, they could provide flawless services to their clients. Odyssey charter offers the most affordable luxurious experiences to their clients for the expansion of business. The chartering coordinators of the company are experienced sales people for providing hassle free services to the corporate clients (Mammadov, 2012) Odyssey charter has a direct buying relationship with Owen Doyle Provision. Therefore, the organization offers perfect menus and healthy foods to their clients. The employees of the organization have huge yachting experience. Hence, it will be easier for the company to provide enhanced services to their clients. Odyssey charter will not only attract the corporate clients but also engage normal clients by their affordable pricing policy. The management team will be dealing with deciding the new locations for their clients. The organization provides a chance to the owner of yacht to make a profit for arranging their yacht Odyssey charter could engage clients by exploring their food facilities as they provide higher quality food to their client. Weakness Threat Odyssey charter provides highest salary to the chartering coordinator only The organization has not yet planned to use digital media for the promotion Odyssey charter does not have ling numbers of corporate clients. Company does not have huge number of customers. Hence, they could not be able to make promotion of their services through word of mouth (Medlik, 2012) New entrants of the market are the prime threats of Odyssey charter. Existing competitors follows the concept of Odyssey charter Natural disaster like rain, hurricane and tsunami could damage the business of Odyssey charter. Business Strategy: Key success factors: The prime factors of success are provided below: Providing luxury experiences to the clients Affordable pricing policy The experienced team members who have 30 years of yachting experience Motivate chartering coordinator by providing highest salary Work closely with the owner of yacht and boats for customizing consumers need Provide high quality healthy foods to the clients Odyssey charter has direct buying relationship with Owen Doyle Provision Supply chain system: The prime focus of Odyssey charter is to find the community of private yacht owners, who do not use their yacht for long years. They convince those owners to utilize their yacht so that they could earn extra money out of it. Moreover, the organization has built direct buying relationships with Owen Doyle Provisions who specializes in provisioning yachts and pride itself on finding the highest quality ingredients (Hudson Thal, 2013). Service facilities: The organization has experienced team for providing the flawless services to the customers. The prime focus of Odyssey charter is to attract customers by their affordable pricing system. Moreover, they the customers could get any dishes from their catering team. They provide healthy and tasty foods to the clients. The client could have experience the hassle free journey with their coworkers. The organization promises to offer best price to their clients than other companies that offer such services (Evans, Stonehouse Campbell, 2012). References: Evans, N., Stonehouse, G., Campbell, D. (2012).Strategic management for travel and tourism. Taylor Francis. Hudson, S., Thal, K. (2013). The impact of social media on the consumer decision process: Implications for tourism marketing.Journal of Travel Tourism Marketing,30(1-2), 156-160. Mammadov, R. (2012, May). The importance of transportation in tourism sector. In7th Silk Road International Conference Challenges and Opportunities of Sustainable Economic Development in Eurasian Countries. Medlik, S. (2012).Dictionary of travel, tourism and hospitality. Routledge.